Make your service process customer centric
What company wouldn't dream of the user loyalty enjoyed by Apple? Their customers line up around the block when a new product is released, pore over magazines and forums, and hold endless discussions about new modifications and features. Of course, to achieve this they also have – among other things - a massive budget. So what is a small company to do?
The secret to creating that user loyalty is customer intimacy. To create this feeling, users must feel that the communication is a two-way street. In this way the relationship moves from transactional to relational. In addition to making customers feel invested in what you're doing, it keeps them coming back. Because they're part of your community. To create this relationship, you need to have a flexible and easy-to-use interface that allows you to tailor your messages and interactions to the needs of your clients.