min read
09/12/2025

Cloud Expo 2025: WEM + SOWEDO on New Business Radio

December 3–4, 2025
Expo Houten, Houten

December 3–4, 2025. Cloud Expo 2025 at Expo Houten brought together decision-makers, vendors, and technologists, all asking variations of the same question: How do we move faster without breaking what already works? 

In the middle of the expo floor, New Business Radio set up a live studio. Our CRO Just Bouhuijs joined René Posthuma from SOWEDO for an unscripted conversation that pulled directly from the themes we kept hearing in demos, hallway discussions, and booth visits throughout the day.

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